Yes, the largest Wawa ever will be opening its doors in Washington, DC in December. Now when I think “Wawa” I think “pit stop:” filler-‘er-up, freshen up, head back on the highway. So I will be curious to see how the urban location at 1111 19th Street, NW will make the chameleon shift from roadside convenience store to downtown deli/café .
According to the Washington Post, DC’s first Wawa will offer some of the chain’s most popular items, including sandwiches, shakes, free Wifi, and digital kiosks to facilitate ordering. What’s different? Well, for one thing, this Wawa won’t be selling gas. And the 9,200 square-foot space will feature an indoor café (dubbed The Wild Goose) and plenty of outdoor seating – catering to hungry lunch crowds who want a fast, inexpensive, reliable option to eating at their desks. The company says this location will have more in common with Panera than 7-11.
Wawa sees Washington as a strong market, with a plethora of pedestrians, office personnel, and college students. The firm plans to open as many as 10 stores in DC by 2020, many of which will be located near the area’s universities. Welcome to the neighborhood, Wawa!
Photo credit: washingtonpost.com, Wawa